Website Design Tips To Consider In 2019

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Website Design Tips To Consider In 2019

Website Design Tips To Consider In 2019

What does website design look like for 2019? In the ever-changing digital world, it can be tough to keep track of the latest trends and strategies. Web development is important in keeping your site functional, but web design is more crucial than ever to attract visitors and keep them interested.

There are several current trends that are especially popular in website design, and we’re excited to share what we think are the most notable ones emerging in 2019.

Minimalize your homepage
Heavily loaded homepage styles used to be popular, but website design is steadily moving away from that kind of format in favor of more simple layouts. This method usually packs information below the fold, further down the page. You don’t want to bombard your visitors with information right off the bat, so a minimalistic approach is your best bet.

Simplify navigation on your site
The goal of your website design should always be to simplify the user experience (UX) as much as possible. It might seem like a good idea to link as many things as possible on your site to increase exposure – on the navigation, in the sidebar, links to blogs – but this can actually have the opposite effect. Put fewer items in navigation, and eliminate sidebars to reduce clutter. And link your logo with your homepage – this has become a common practice and visitors are used to it.

Incorporate parallax scrolling for an artistic flair
Parallax scrolling, where an image is comprised of several different layers with different scroll speeds, is a website design technique many developers are incorporating into their visual planning. Parallax scrolling results in a more 3-D effect when a user scrolls down the image. This trend in graphics has become a user favorite, so consider incorporating it into your graphics in 2019.

Design with an eye on mobile users
It’s increasingly likely that your audience is checking out your site on a mobile device, making this an important priority in website design. Layouts should be adapted so your content will look its best on smaller screens like smartphones, tablets and other devices. Equally important is focusing on social media links to Facebook, Twitter, Instagram and other platforms, where you’ll not only engage with a potentially larger audience, but users can then easily share your content with others.

Invest in high-quality images
In a world of constant technological advances and breathtaking photo and video quality, people are looking for high-quality images when they check out your site. That means that the photographs on your website need to look like they were taken by professionals. Whenever possible, use your own pictures. These days, people are wise to the look of stock photos, so use them sparingly and invest in premium ones.

Incorporate custom typography into your website design
Big, bold lettering is one of those trends that never goes out of style. As designers get more innovative with how they use the space in their fonts, incorporate some of this approach into your website design. One example: the modern, retro aesthetic is very appealing to users, so think about finding a font like that – or designing one of your own! – for your logo.

GIFs, GIFs everywhere!
GIFs (Graphics Interchange Format) are compressed, usually animated image files. They were introduced on social media and can also be part of website design. GIFs are decorative, can be entertaining, and generally they heighten engagement with your audience. But use GIFs carefully and sparingly, as they can sometimes be too much of a good thing and might distract from your message.

Use videos to tell your story
Videos are the most popular media tool on the Internet and are as important as the written content you post on your site. The instant gratification that users get from watching a well-executed video can do wonders for your engagement efforts and should be an important part of your website design strategy.

These are just a few options to think about exploring for your website design. Some are fresh and innovative, while others are tried and true. As you work on your website design plan, play around and see what works for you – the new year is a great time to try new things!

If you’re still feeling new to the world of web design, feel free to check out The Beginner’s Guide to Web Design. This guide packs tons of great information into a straightforward, easy to consume format that can help you elevate your web design knowledge. And if you want to take it a step further, get in touch with us about how we can help grow your digital presence.

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