Infographics are everywhere. They’re hugely popular on the internet, especially on social media, and their appeal is obvious: infographics make it super easy to condense a lot of information into a fun, easy-to-read image. Like any design, a professionally designed, custom infographic will get you the best results. But if your business is just starting out, your budget for something like infographic design may be next to nothing. That’s where infographic makers come in.
While infographic makers have their limits, they can be a quick and easy solution for your infographic design needs. Here we’ve listed the top 9 infographic makers of 2021 for those who need an affordable DIY infographic solution.
An infographic is more than just a graphic with some information on it. It’s a clear representation of data that supports a thesis, kind of like a visual version of an essay—but fun and easy to scan. A well-designed infographic is:
The concept of displaying data visually dates back thousands of years, starting with cave paintings that depicted locally available resources. Modern infographics data back a few hundred years, with Florence Nightingale credited with one of the first comprehensive infographics that used charts and graphs to illustrate the number and causes of Crimean War deaths each month.
When you need to communicate data clearly, effectively and appealingly, do it with an infographic. Ideally you want a custom, eye-catching design but not every entrepreneur or small business can afford to hire a designer just yet. If this sounds like you, we recommend trying out an online infographic maker, which tend to be a lot cheaper.
So, we’ve compiled the top 9 best infographic makers out there on the internet according to their price, functionality and how easy they are to use. Without further ado, here are our findings.
Canva is one of the most well-known, go-to graphic makers available. They’ve got templates for everything—infographics included. Canva is popular with non-designers because it makes it so easy to create great-looking graphics.
With social media scheduling and lots of different (animated and not-animated) template options, Canva feels like it’s made specifically for social media. It’s not the only infographic maker that offers a range of templates formatted for different social media platforms—in fact, most do—but it definitely feels like posting to social media is the primary focus here. This is especially apparent for Enterprise users, who get features like unlimited storage and built-in workflow tools.
Canva also offers a full library of educational content that includes tutorials, blog posts and full courses—all for free.
Enterprise: $30/mo per person on a team
Very easy—just click, drag and drop
Venngage advertises itself as “the free infographic maker.” But this is a bit of a misnomer—they’re not the only free infographic maker around, nor do they offer everything they’ve got for free.
Like other infographic makers, Venngage offers more than just infographics. You can also make flyers, presentations, reports and other types of static visual content using Venngage.
To help you get the infographic design you want, Venngage starts your session by asking you questions like what the infographic is for and whether it’s for a personal, professional or school project. Then, much like some logo generators, you choose from a few sample infographics to determine the style you like best. Once you’ve done that, you’re offered up a collection of templates that honestly, felt fairly generic. You choose one and get to work. If you’re not familiar with their infographic maker, you also get the option for a quick walk-through at this step.
Enterprise: custom price
Very easy—when you use the free infographic maker, Venngage does a lot of the groundwork for you and suggests templates you might like, then offers up help through the design process.
Infogram is another infographic maker that offers more than just infographics. Two unique options Infogram offers that you won’t find on many other infographic makers are maps and reports. Beyond these, you can create Youtube thumbnails, dashboards, posters, slides, email headers and social media posts.
Like Venngage, you start off by answering questions about your employment type. Again, this leads you to suggested templates that feel somewhat in line with the answers you provided, but they’re all so customizable you’ll probably end up veering away from the suggestions.
PicMonkey is meant for people who are either:
That’s because PicMonkey makes it easy to organize your designs. PicMonkey is also a great choice if you plan on using photos of people in your infographics because it has a unique touch-up tool that makes it possible to make cosmetic changes like whitening teeth and smoothing skin. You can also add frames to your projects to make them extra official-looking.
You can use PicMonkey for free by signing up for a free trial, but the trial only lasts seven days.
Straightforward, but can be challenging and slow because of lagginess and frequent pop-ups
Snappa is another one of the top infographic makers available for free.
One of the unique things about Snappa is that its icons library includes famous logos and other images from well-known brands like Nickelodeon and PayPal. Maybe you’re not planning on including SpongeBob in your infographic, but if you’re making an infographic that compares different online payment platforms, you’ve got their logos icon-sized and ready at your disposal.
Snappa is great if you want to make a simple infographic in a short amount of time. The interface is intuitive and the controls are very easy. But you’re limited to what Snappa has to offer—and compared to similar infographic makers, that’s not a whole lot.
Like other infographic makers, Piktochart starts you off by asking about your profession and your organization size. There’s no getting around this. Unlike other infographic makers, Piktochart goes on to ask which updates you want to receive in your inbox, forcing you to either opt in or out of their communications before you can even give the tool a try.
Once you’re in, it’s smooth sailing. Select a template, then customize it with one of the suggested color schemes or create your own. You’ve got lots of illustrations and photos to choose from, ranging from 8-bit style icons to beautiful photographs from Unsplash. Layering is also very simple in Piktochart and overall, this infographic maker feels like the most user-friendly and comprehensive on our list.
Team: $99/month (includes five accounts)
Extremely simple (and fun to work with!)
Animaker is a video maker first and foremost. In fact, you’re not really making infographics with Animaker…you’re making infographic-style animated videos. It’s often included in roundups of the top infographic makers, but the reality is, it’s more of a presentation maker than an infographic maker. That said, infographics serve a similar purpose to presentations: to make data, facts and figures easy to understand in a fun, accessible way.
Because Animaker is a video maker, you break your project down into scenes. This can be a great tool for surprise facts and statistics or an infographic that has a clear narrative. It can also be an effective choice for lengthy infographics so you don’t end up with an image people have to scroll through for ages to reach the end. With the Starter plan, you can download your videos in full HD quality. With the Pro plan, you can download them in 2K quality and with the Enterprise plan, you get 4K quality.
More challenging than its cutesy interface suggests. Moderately challenging
Unlike other Adobe products, Adobe Spark is free to use. It also lives on the cloud—nothing to download here. Since it’s Adobe, you know it’s a robust program. And in case you didn’t know that, it’s immediately apparent as soon as you start making an infographic.
In Adobe Spark, your project is highly customizable. In fact, you don’t have to stick to a predetermined template—you can create your own custom-sized project.
Starter plan: Free
Individual: $9.99/mo after 14-day free trial
You can also get customized plans for education and enterprise setups. These are priced according to the plan you create.
Easy. The interface is similar to Canva and Lucidpress
Lucidpress bills themselves as a “brand templating platform.” From its outset, it has a much more robust, professional look and feel than other infographic makers in this list.
Lucidpress, like other entries in our list of the top infographic makers, isn’t limited to infographics. Instead, you can choose from a variety of project templates like brochures, postcards and resumes.
Once you’re working on your project, Lucidpress has a similar look and feel to other programs. But you’ll quickly notice your options for design elements like fonts and shapes are much more limited. Further, if you want to upload your brand assets, you need to upgrade to Pro. Fortunately, you can get a free trial before making that commitment.
Pro: As low as $10/month
Team: As low as $12 per user per month (with a three user minimum, so a real minimum of $36/mo)
Maybe you need more than an infographic maker can give you. In that case, you can work directly with an experienced infographic designer. Take a look at the best infographic designers on our platform to see if you find anyone whose style and experience matches what you’re looking for.
Or start an infographic design contest to get design concepts from multiple designers and pick the one you like best.
When you hire a professional designer, you’re working with an experienced artist who can make design suggestions, custom graphics and thoughtful design choices you might not have considered otherwise. This means you’re getting an infographic that’s a lot more original and better tailored to you and your brand than something created from a template offered by an infographic maker.
Infographic makers are a great choice for a speedy, inexpensive DIY design (or if you need to create a large volume of them to keep up with a rigorous posting schedule). But when you need something truly customized, you’ll always get the best results when you’re working with a professional infographic designer.
To sum up, an infographic maker can be a good resource for entrepreneurs, especially as you’re just starting out, or if you need something really quickly. As you can see, there’s a lot of overlap between the most popular infographic makers you’ll find on the web. The key to finding the right solution for creating your next viral infographic is narrowing down which of these options offers the functions you need at a price that fits your budget.
Our advice: go ahead and play around with these infographic makers, and when you’re ready for a polished look, work with a designer to get a truly unique, professional infographic design.